What should the End of Social Media for Teens Look Like?

Australia is set to implement the world’s strictest laws banning social media access for teenagers, a sweeping change that will redefine the daily lives of many young Australians. Platforms such as TikTok, Instagram, Snapchat, Facebook, and X (formerly Twitter) are in the crosshairs, with detailed implementation plans currently being ironed out. While this decision addresses growing concerns over the role of these platforms in the lives of young people, a critical challenge lies ahead: ensuring that this ban is executed thoughtfully to avoid alienating a generation of digital natives. How should their experience end? 

Why Is Social Media Being Banned for Teens?

Social media platforms have come under scrutiny for their potentially harmful effects on teenagers—from mental health challenges and addictive behaviours to exposure to harmful content. Endless scrolling, algorithmically-curated feeds, and interaction techniques like “hooks” have been described as psychological traps designed to keep users engaged, often to the detriment of their well-being. Recognizing these dangers, Australian Communications Minister Michelle Rowland has championed measures to address these issues, starting with the proposed ban. The move aligns with broader global concerns, as organizations such as the U.S. Surgeon General and the American Psychological Association have issued similar warnings about social media's impacts on adolescents.

But banning social media access for teens isn’t just a matter of flipping a switch. The transition needs to go beyond blanket restrictions to include purposeful design and education. Without a well-thought-out strategy, this effort risks becoming a cold, faceless decree that breeds resentment rather than understanding.

Learning from Past Media Transitions

This isn’t the first time society has grappled with the impacts of new media on young people. Television faced similar pushback in its early years. Concerns over excessive TV viewing led to widespread debates about regulation and content restrictions. Similarly, the gaming industry underwent a reckoning over age-appropriate content and player well-being. These transitions, while initially contentious, eventually led to more informed and structured guidelines for users, businesses, and families alike.

Organizations such as Common Sense Media have played pivotal roles in navigating these changes by evaluating technology and media through the lens of child welfare. Their advocacy reminds us that technology should prioritize young people’s development over profit.

The Importance of Thoughtful Offboarding

Banning social media for teens means introducing an “offboarding” experience for millions of users who rely on these platforms as primary modes of connection and self-expression. The manner in which this offboarding is handled will define whether it’s a teachable moment or a bureaucratic blunder. Here’s what a thoughtful transition could include:

  1. Clear Communication: Teens deserve to understand why these changes are happening. Providers and the government should work together to deliver consistent messaging across platforms, explaining the rationale and long-term benefits of the ban.

  2. Educational Content: Simply cutting off access without explanation risks alienating users. Instead, this could be an opportunity to teach about the risks of social media addiction, online safety, and mental health—equipping young people with knowledge they can use when they regain access in the future.

  3. User Account Management: What happens to existing accounts? Will they be temporarily frozen, or deleted altogether? The ability to resume use upon reaching the age threshold—with access to past content intact—needs clear and transparent policies to avoid unnecessary distress or confusion.

  4. Respect for Shared Experiences: Social media is inherently social. This ban will affect entire friend groups and online communities simultaneously. Acknowledging this collective impact and fostering constructive alternatives to maintain social connection will be crucial.

  5. Data points: This is an opportunity to gather meaningful data on the outcomes of the ban. Metrics such as changes in mood, confidence, social behavior, and overall well-being among teens could provide valuable insights into its impact. Such data would help evaluate whether the ban achieves its intended goals and inform future policymaking. Many endings are a cliff edge of experience. Leaving the aftermath as a gap of information. Either way it is too important not to observe peoples changes once they leave. 

From Withdrawal to Reflection

Experts like Linda Mayes, MD, chair of the Yale Child Study Center, compare today’s challenges with social media to the rise of television decades ago. Just as society learned to navigate television’s pros and cons, there is an opportunity to guide young people through this digital shift with greater care. If done thoughtfully, this transition can spark broader discussions about responsibility, ethics, and the future of technology.

What’s at stake isn’t just compliance with a new law but a chance to change how we approach technology as a society. By balancing restrictions with empathy, reflection, and education, Australia’s ban on social media for teens can become more than a reactionary measure—it can set a precedent for thoughtful, human-centered regulation of digital spaces and a guide of how to leave them with a positive experience.

Joe Macleod
Joe Macleod has been working in the mobile design space since 1998 and has been involved in a pretty diverse range of projects. At Nokia he developed some of the most streamlined packaging in the world, he created a hack team to disrupt the corporate drone of powerpoint, produced mobile services for pregnant women in Africa and pioneered lighting behavior for millions of phones. For the last four years he has been helping to build the amazing design team at ustwo, with over 100 people in London and around 180 globally, and successfully building education initiatives on the back of the IncludeDesign campaign which launched in 2013. He has been researching Closure Experiences and there impact on industry for over 15 years.
www.mrmacleod.com
Next
Next

Alcohol, Christmas and The Full Lifecycle Experience