What should the End of Social Media for Teens Look Like?
Australia is set to implement the world’s strictest laws banning social media access for teenagers, a sweeping change that will redefine the daily lives of many young Australians. Platforms such as TikTok, Instagram, Snapchat, Facebook, and X (formerly Twitter) are in the crosshairs, with detailed implementation plans currently being ironed out. While this decision addresses growing concerns over the role of these platforms in the lives of young people, a critical challenge lies ahead: ensuring that this ban is executed thoughtfully to avoid alienating a generation of digital natives. How should their experience end?
Digital transformation is half done
Many companies are wrangling their businesses on to a digital footing. Some have failed and gone under. Successful ones are celebrating their new found efficiencies, smoothness of customer sign up and integrated logistics. What is common amongst all of them is the sparse attention placed on the end of the customer experience. Why is this a problem?