Design the end.
An agency transforming the final stages of the consumer lifecycle.
Most design companies create onboarding and usage experiences.
Few design the end.
We design the end by leveraging over a decade of research, published expertise, and partnerships with leading global brands. We apply unique tools and methodologies to create meaningful endings for your customers.
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The Customer Lifecycle…including the end.
On-boarding
Businesses are adept at marketing to create emotionally engaging stories and experiences that persuade the consumer to buy a product.
Usage
Businesses build wonderful consumer experiences across a variety of physical, service and digital products that solve problems, do tasks, and make life easier.
Off-Boarding / The End
Businesses fail to deliver for the consumer at the end, leaving many products without a consumer off-boarding experience.
AndEnd helps build endings.
Consultancy
Hire Joe.
Strategy and audits to transform customer off-boarding into brand equity.
Redefining the customer journey for businesses, including Fairphone, Logitech, and Intuit.
Speaking
Book Joe for a talk.
Visionary keynotes that challenge industries to design better endings.
Hundreds of global stage experiences including TEDx, Google DeepMind, and Circularity events.
Training
Become an Endineer.
CPD-accredited courses to master the discipline of Endineering from Introductions to Advanced.
Join 1,000+ Certified Endineers tackling the biggest problems in consumerism.
Strategic endings for global leaders in SaaS, Tech, Auto, FMCG and Apparel.
Impacting the full consumer lifecycle across major sectors.
— E n d i n e e r i n g is i m p o r t a n t a c r o s s s e c t o r s —
Companies concerned about Circularity should look at endings because consumers are key to closing the loop. Clear, rewarding end-of-use experiences turn passive disposal into active return—fueling trust, loyalty, and sustainable behaviour.
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Circularity
Car companies should look at endings because the end of ownership is emotional and complex. Designing better farewells—like trade-ins or recycling—builds loyalty, reduces friction, and makes consumers feel supported, not abandoned.
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Automotive
Apparel companies should look at endings because clothes carry identity and memories. When wardrobes change, consumers need guidance—repair, resale, or recycling. Thoughtful offboarding builds brand care, encourages sustainable choices, and deepens customer relationships.
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Apparel
Electronics
Electrical device companies should look at endings because disposal, repair, or upgrade moments shape how consumers remember the brand. Clear, empathetic offboarding prevents frustration and invites continued connection rather than abrupt disconnection.
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Medical
Medical companies should look at endings because the conclusion of treatment or device use is deeply personal. Thoughtful offboarding supports recovery, ensures dignity, and strengthens patient trust in the care journey’s final stage.
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Finance
Financial services companies should look at endings because closing accounts, loans, or policies can be confusing or emotional. A clear, respectful offboarding process reassures customers, reduces friction, and leaves a lasting impression of trust and care.
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