The rabbit hole is endless scroll. There are no bunnies at the bottom, just more hole.
There is something poetically appropriate about endless scroll and its role in consumption. Where other versions of consumerism have certainly aimed for an infinite delivery of a product or services to the consumer. None have succeeded to balance the content so well with the distribution method. Endless Scroll is the High-fructose corn syrup of your social brain, served through lit screen until your battery dies or you emotionally break under the strain of FOMO.
Digital transformation is half done
Many companies are wrangling their businesses on to a digital footing. Some have failed and gone under. Successful ones are celebrating their new found efficiencies, smoothness of customer sign up and integrated logistics. What is common amongst all of them is the sparse attention placed on the end of the customer experience. Why is this a problem?