Trapped in a Holiday: A Cautionary Tale of Bad Endings
Embarking on a new relationship with a brand or product should ideally be an exciting venture, filled with potential and promise. However, what happens when the whispers you hear about these products are laden with tales of regret and entrapment?
Extended Producer Responsibility: A Consumer-Centric Approach
Extended Producer Responsibility (EPR) is gaining momentum, aiming to shift the burden of waste management from society and the environment back to producers. As this movement gains traction, it's crucial to consider how consumers will experience and engage with EPR initiatives. While many businesses focus on the material outcomes of EPR, such as reducing plastic waste, few are examining how these changes will impact their customers' experiences. Let's explore the various dimensions through which consumers will interact with EPR.
Degrowth: shifting purpose and employees to a better end.
As climate change becomes more real everyday we need to ask harder questions on the norms of our lifestyles. Many people are starting to see the need for degrowth, but business leaders are questioning how they do that and still add value to their consumer product experience. How do we refocus all those businesses to do better and grow less? It’s a big ask.
Bias Benevolence
Charity is said to begin at home, but it might be more accurate to say that it begins with a sale. It’s often at the point of purchase that a consumer finds it easiest to behave benevolently. Can we say the same about the end? Do we care as much about who dismantles our electronics, processes our waste, or recycles our plastic? Or do we find our charities surrendered to a consumption cycle like everything else.
Digital transformation is half done
Many companies are wrangling their businesses on to a digital footing. Some have failed and gone under. Successful ones are celebrating their new found efficiencies, smoothness of customer sign up and integrated logistics. What is common amongst all of them is the sparse attention placed on the end of the customer experience. Why is this a problem?