Empathy Cards

A new set of cards designed by Emily McDowell brings home the difficulties people have in navigating emotions when someone has a fatal disease or is dying. 

So many end of life experiences are lonely experiences for the dying person. As a recent cancer patient, Emily McDowell experienced these up close. Her frustrations were not with the progression of a disease like cancer or the resulting treatment and its side effects. Her frustrations lied with the behaviour of her close friends and family. Not that they done anything different to any other friends and family of this generation. They just didn’t know what to do or say. So sadly they said very little.

Courtesy of Emily McDowell

Courtesy of Emily McDowell

Generations ago, life was far more delicate. Death was common place. So our relationship with it was more familiar. People were comfortable to talk about it, and knew its path. 

Today, we are distanced from it by many walls. The dying are often removed from their home, looked after by service personal, high on disease-fighting drugs. Those final moments  lack the personal meaning they had in the past. And we subsequently lose the ability to deal with death when a loved one faces it. Sadly that often means that dying person faces death alone. 

Courtesy of Emily McDowell

Courtesy of Emily McDowell

Courtesy of Emily McDowell

Courtesy of Emily McDowell

Emily’s Empathy Cards, bring a rare confidence and warmth to this situation. They are not the whimsical, or even meaningless ‘get well soon’ cards. But portray real feelings and some frustrations that are felt by the patient when dealing with close ones at this stage. They bridge the gap of not knowing what to say, when words are so hard to find. They are a great example of dealing with fatality of life and dealing with closure in sensitive way.

Courtesy of Emily McDowell

Courtesy of Emily McDowell

Courtesy of Emily McDowell

Courtesy of Emily McDowell

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

www.mrmacleod.com
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