End of Life Room

Its surprising how little we acknowledge the end of our life. We are certainly all going to experience this, so why do we fail so often at acknowledging it. This is even more acute when we consider hospitals. A place where 32% of us will experience our last days.

This issue covered again today, in an article by the Observer - Great Ormond Street Hospital have just established an ‘End of Life Room’. This room is dedicated to the terminally ill children who have exhausted procedures and interventions to live out their final days with their grieving family. The issue was highlighted by a family who wanted to stay with their terminally ill child in the final days of his life yet had no-where appropriate to do this at the hospital. After their child died they talked to the hospital about their idea of an ‘end of life room’ and raised £46,000 to establish the vision. 

A hospital is often a very frightening place for anyone, but particularly young people. The  medicalisation of every issue often overlooks the issue of death. Instead the medical system applies its enormous arsenal to all situations. This arsenal lacks the poignance that is required when all that can be done, has been done.

The ‘End of Life Room’ at Great Ormond Street captures the need of reflection and grief well by decorating it with illustrations from Quentin Blake and removing a great deal of the technology and medical instruments common in hospitals. Well done Great Ormond Street and Jenny and Michael Walker who helped establish the room.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

www.mrmacleod.com
Previous
Previous

Empathy Cards

Next
Next

The most distant endings