An agency transforming the final stages of the consumer lifecycle.

Most design companies create onboarding and usage experiences.
Few design the end.

We design the end by leveraging over a decade of research, published expertise, and partnerships with leading global brands. We apply unique tools and methodologies to create meaningful endings for your customers.

Featured in Fast Company and Wired.

Design the end.

Endings are an opportunity.

On-boarding…

Businesses are adept at marketing to create emotionally engaging stories and experiences that persuade the consumer to buy a product.

Usage…

Businesses build wonderful consumer experiences across a variety of physical, service and digital products that solve problems, do tasks, and make life easier.

Off-boarding / The End

Yet, businesses fail to deliver for the consumer at the end, leaving many products without a consumer
off-boarding experience.

Andend helps build endings.

Circularity

Companies concerned about Circularity should look at endings because consumers are key to closing the loop. Clear, rewarding end-of-use experiences turn passive disposal into active return—fueling trust, loyalty, and sustainable behaviour.
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Automotive

Car companies should look at endings because the end of ownership is emotional and complex. Designing better farewells—like trade-ins or recycling—builds loyalty, reduces friction, and makes consumers feel supported, not abandoned.
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Apparel

Apparel companies should look at endings because clothes carry identity and memories. When wardrobes change, consumers need guidance—repair, resale, or recycling. Thoughtful offboarding builds brand care, encourages sustainable choices, and deepens customer relationships.
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Electronics

Electrical device companies should look at endings because disposal, repair, or upgrade moments shape how consumers remember the brand. Clear, empathetic offboarding prevents frustration and invites continued connection rather than abrupt disconnection.
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Medical

Medical companies should look at endings because the conclusion of treatment or device use is deeply personal. Thoughtful offboarding supports recovery, ensures dignity, and strengthens patient trust in the care journey’s final stage.
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Financial services

Financial services companies should look at endings because closing accounts, loans, or policies can be confusing or emotional. A clear, respectful offboarding process reassures customers, reduces friction, and leaves a lasting impression of trust and care.
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Talks

Joe Macleod giving a keynote presentation with a microphone, headset and a remote control in hand at a conference

For conferences, universities, design schools, and businesses.

Training

For businesses and individuals, wanting to learn more about endings.
Including CPD certification.

Consultancy

Joe Macleod with glasses and a beard holding sticky notes in front of a board covered with sticky notes.

Working with you to get the best out of your product off-boarding experience.

Clients

The End Gap.

There is a gap of meaning and purpose at the end of the consumer lifecycle. This gap contains 4 distinct problems.

The consumer and provider relationship breaks, resulting in the problems with consumerism falling to society and in to the environment.
Assets definition is lost, asset value is removed, reclaiming and recycling difficult.
Actors and actions are anonymised before responsibility can be attached.
Route to neutralising are blurred, people dispose of waste poorly or not at all, hoarding increases.

Together these issues form the basis of many of consumerisms ills.