The ROI of Endineering. Part 2. Where is the investment growth from consumer experience coming from?

As a longtime advocate of the customer experience, it’s great for me to see interest in it increasing, despite most attention going towards the on-boarding and usage phases. This interest will widen the remit of the discipline, no doubt expanding it to other areas beyond core functionality. Endings will start to be considered as an important part of the process of dealing with consumers. This is a growing field. There is significant appetite for taking on-board new areas of the consumer experience discipline.

Alongside this increase in direct investment in consumer experience, there is an adjacent area of concern about considerate consumerism. Nielsen, the data analytics firm, found that
“A new era of sustainability is rising. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy.”

They found “...a whopping 81% of global respondents feel strongly that companies should help improve the environment.” Engagement in this area is often interpreted simply as consumers purchasing products that are better for the environment. But significant improvements can come from the way people dispose of their products as well. Endings form a bridge between consumption and actionable improvements in consumerism.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

www.mrmacleod.com
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The ROI of Endineering. Part 3. Value on consumer experience at the end?

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The ROI of Endineering. Part 1. The cost of building an endings aware business.