Workshop: Transaction models swap shop

21 Dec

Duration: 30 mins People: Small groups 2-4

Method: Pick an established service provider or industry. Consider the current transaction model they use. Ex: Restaurant = payment after delivery Coach travel = Payment before delivery. Changing the transaction model will affect the character of the service.

With your group pick a different transaction model and apply it to your chosen service. Discuss the changes this would make.

For example... How would the relationship change between provider and user? Who is in authority? How would the service respond to disruptions? How would this impact the ending of the service?

Capture your thoughts with post-it notes.

Share your findings with the workshop attendees.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

Workshop: Transaction models swap shop

TECHNIQUE: Transaction models

TECHNIQUE: Long term service scenarios