Role Exit stage two

19 Jul

Now the individual has come to the acknowledgement (First Stage of Role Exit) that they need to change roles, they will start to actively seek alternatives.

A key part of this is measuring the Comparison Level (Thibaut and Kelly, 1959). The Comparison Level is established from previous experiences in the individuals life. These form a baseline that all subsequent experiences are judged either, above (attractive and satisfying) or below (unattractive and dissatisfying) the Comparison Level.

After assessment of these alternatives, the individual will seek reinforcement off significant others. If reinforcement is given, the individual, feeling sense of freedom and confidence, will start to shift their references and engage in role rehearsal of the potential new role.

Joe Macleod

Joe Macleod has been working in the mobile design space since 1998 and has been involved in a pretty diverse range of projects. At Nokia he developed some of the most streamlined packaging in the world, he created a hack team to disrupt the corporate drone of powerpoint, produced mobile services for pregnant women in Africa and pioneered lighting behavior for millions of phones. For the last four years he has been helping to build the amazing design team at ustwo, with over 100 people in London and around 180 globally, and successfully building education initiatives on the back of the IncludeDesign campaign which launched in 2013. He has been researching Closure Experiences and there impact on industry for over 15 years.

Role Exit stage two

Your product story needs endineering.

Role Exit stage one