Technique: Marie Kondo Tidying Technique

The Marie Kondo technique has been developed by the self-proclaimed declutter over years of obsessing with tidiness and consulting with clients. At the heart of the technique is the emotional engagement with items a person has hoarded over years. 

When tidying, she insists on getting all items of the same category together - all clothes, all books, etc. She then asks her clients to pick up each item and question themselves “Does this bring me joy?”. If it doesn’t then it is thanked and disposed of.

Personally, I love the thanking part of this technique. We all too often treat items with little respect. This in turn cheapens the effort of creating an product. Think of the amount of elements that go into an average TV. Its a mind-boggling effort of resources and logistics. Something like that should be treated with respect.

Marie Kondo tidying technique

Marie Kondo tidying technique

Joe Macleod
Joe Macleod has been working in the mobile design space since 1998 and has been involved in a pretty diverse range of projects. At Nokia he developed some of the most streamlined packaging in the world, he created a hack team to disrupt the corporate drone of powerpoint, produced mobile services for pregnant women in Africa and pioneered lighting behavior for millions of phones. For the last four years he has been helping to build the amazing design team at ustwo, with over 100 people in London and around 180 globally, and successfully building education initiatives on the back of the IncludeDesign campaign which launched in 2013. He has been researching Closure Experiences and there impact on industry for over 15 years.
www.mrmacleod.com
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Example: Music Magpie. This product is dead. It deserves an emotional send off.

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TECHNIQUE: Transaction models