Example: Liverpool Care Pathway.

The Liverpool Care Pathway is a process of removing drugs and procedures at the end of a patients life. Endorsed for use in hospices and more recently hospitals, it aims to make a dying persons remaining few days a more comfortable and dignified experience. 

Initially welcomed by Doctors and nurses, but also family members who wanted to see a loved one without tubes or high on drugs in their final hours. 

It has recently been shadowed in controversy as families have complained that they were not consulted, and that in some case it brought on death.

The Liverpool Care Pathway was a courageous initiative to create a more dignified Closure experience for the patient and family members. Although its failure is disappointing, the larger regret would be to not tackle this difficult issue and make the last moments of life more meaningful and dignified for the patient and relatives. 

Further reading
http://www.bbc.co.uk/news/health-23283820
http://en.m.wikipedia.org/wiki/Liverpool_Care_Pathway_for_the_Dying_Patient
http://www.bbc.co.uk/news/health-23315865

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

www.mrmacleod.com
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TECHNIQUE: Long term service scenarios

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TECHNIQUE: Post Service Personas