Measuring Ends
Measuring is a key part of good product development. Techniques and tools have improved vastly over the last couple of decades. Sadly most have overlooked the need to measure the ending of the consumer experience. It is vital we start applying effort to improve measurement in the off-boarding of the consumer lifecycle.
This exercise looks at the limitations and opportunities of current tools.
Workshop Exercise
Write an ending for your product.
What do you want the end to be?
How can you measure its success?
Objective and Key Results (OKRs) technique provides an adaptable approach to start measuring endings with your products.
