You can’t do don’t. Endineering your EPR

Extended Producer Responsibilities (EPR) is an environmental regulation that came in to force in France and Germany in 2022 and will probably be rolled out elsewhere. It places the responsibility on producers for the entire lifecycle of the product including waste collection and recycling. ⁠1

Pardon me while I yawn and imagine another meaningless symbol on some packaging. Imagining another invisible back door logistical solution. And imagine millions of confused consumers, who just want to do the right thing. Is EPR going to be a consumer experience? Will it be actionable by the consumer?