"Yes, I Would Like an End-of-Life Receipt, Please"
We’re already familiar with receipts marking the beginning of a transaction, confirming ownership or service access. But what about the end of a product’s lifecycle? Could a receipt offer evidence of responsible disposal or recycling?
Will I Die Before Fish Go Extinct?
Will you outlive your parents? Probably. Will you outlive the global average lifespan (72 years)? Hopefully. I’m 52 now, aiming for at least another 20 years. But here’s the sobering thought: Will I outlive fish? The World Counts projects global fish stocks could collapse by…?
Sustainable product? Until purchase, or the end?
Where does your sustainable purchase end up? Who cares if you bought a sustainable product from a sustainable company? What happens after doesn’t matter.
Wrong.
Digital transformation is half done
Many companies are wrangling their businesses on to a digital footing. Some have failed and gone under. Successful ones are celebrating their new found efficiencies, smoothness of customer sign up and integrated logistics. What is common amongst all of them is the sparse attention placed on the end of the customer experience. Why is this a problem?