Will I Die Before Fish Go Extinct?
Will you outlive your parents? Probably. Will you outlive the global average lifespan (72 years)? Hopefully. I’m 52 now, aiming for at least another 20 years. But here’s the sobering thought: Will I outlive fish? The World Counts projects global fish stocks could collapse by…?
Leaving? Had enough of my personal brands opinion?
It’s not the first time a stupid statement has dissolved a business. And I am sure won’t be the last.
When consumer opinion is confronted with terrible behaviour, their loyalty can shift in a heartbeat. It is a unique kind of challenge: the Cultural Ending. This occurs when consumers’ cultural values, opinions, or tastes no longer align with the brand or product experience. Unlike traditional business challenges, cultural endings are nuanced and unpredictable, making them one of the most complicated and difficult types of endings to design and mitigate.
Trapped in a Holiday: A Cautionary Tale of Bad Endings
Embarking on a new relationship with a brand or product should ideally be an exciting venture, filled with potential and promise. However, what happens when the whispers you hear about these products are laden with tales of regret and entrapment?