How Fast is Your Circle? Learning from Lean Development
Conventional wisdom suggests making products last longer is always better. While longevity is valuable, learning fast is equally important. Testing circularity in industries with high turnover can provide insights that benefit slower-moving sectors.
Control the End—Because You Can’t Control Anything Else
As a business shipping products worldwide, you face a growing challenge: your customers want clear guidance on how to dispose of products responsibly, yet the rules governing this process are anything but simple.
Sustainable product? Until purchase, or the end?
Where does your sustainable purchase end up? Who cares if you bought a sustainable product from a sustainable company? What happens after doesn’t matter.
Wrong.