Control the End—Because You Can’t Control Anything Else
As a business shipping products worldwide, you face a growing challenge: your customers want clear guidance on how to dispose of products responsibly, yet the rules governing this process are anything but simple.
Digital transformation is half done
Many companies are wrangling their businesses on to a digital footing. Some have failed and gone under. Successful ones are celebrating their new found efficiencies, smoothness of customer sign up and integrated logistics. What is common amongst all of them is the sparse attention placed on the end of the customer experience. Why is this a problem?
After death deletion.
One of the very early starting points of my journey on the endings road was hearing a story from a friend about the impossibility of leaving a service when a person dies.