2023 ends. What happened?

Written By Joe Macleod

Here are some of the highlights.

The word Endineering is patented. The Endineering online course has really picked up - over 650 Endineers now. Gained some incredible new clients with Fairphone, Booking.com and Logitech. And introduced the theme of endings with talks at other great companies - Ford, Influence Tech, Synapse, General Motors, GreenBiz, Lloyds Bank, KTN Innovate UK. Hopefully the talks will inspire them to become endineers too? Podcast are picking up and becoming another common way to share to new audiences - School of Start Ups, Sustainable UX, Limeloop. Conferences seem to be picking up again after the pandemic. It was also really nice to see old friends at some of the events - IXDA Zurich, Push Conference Munich and met new people at new conferences - Circularity 23 in Seattle. I always like to share the theme of endings with younger audiences and help deliver new content for schools and universities - HSLU Switzerland, Berghs Sweden, ESC Clermont School of Management and Strate Ecole de Design Lyon, Kaos Pilots and Hyper Island.
What a great year.

Thanks to all those who helped.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

www.mrmacleod.com
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