A massive example of a lingering ending - ewaste in your home.

Engagement with consumers at the end helps in off-boarding old products people are hoarding, or don’t know how to dispose of. One of the largest growth sectors in US real estate is off-site storage. E-waste – old phones, TVs, computers, etc - is becoming a significant part of this pile of old products. These linger around in our homes, filling up cupboards without the benefit of instructions or destination for disposal. In the US only 17.4 per cent of 2019’s e-waste was collected and recycled. These were recoverable materials, valued conservatively at US $57 billion.

According to a piece of research commissioned by the mobile network GiffGaff, as part of their Check Your Drawers campaign, there is an estimated “55,000,000 unused mobile phones lying around” in the UK. In London, people would hoard 13 old gadgets on average – including two mobile phones, two tablets and two laptops, Birmingham came next with 11 pieces of tech, and Southampton with 10 unwanted gadgets.

Many of these items go unacknowledged for years. Forgotten. A perfect example of a lingering ending type - out of site, out of mind.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

www.mrmacleod.com
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What is an account, when it isn't? Apple’s Account Deletion Requirements