GDPR and Ends. An overview

16 May

Amongst GDPR protective intent is a wealth of endings. It requires, expects and encourages endings to happen for consumer data. How this happens though is to be designed and delivered by service providers. Yet many providers care little about this aspect of the consumer lifecycle and overlook its importance to the brand and long term perception of a company.

Over the last few months I have been considering GDPR and what it means for consumer off-boarding experiences. Below are links to themes, thoughts and methods around the issue.

GDPR and endings - broad themes
Education
Users control of data
Narrative voice

Right to Data Portability
Sharing nicely
Always comparing

Right to Withdraw Consent
Amicable endings
Multiple engagements
Sell the brand not the business

Right to be Forgotten
Burden of proof
Stages of deletion

Aftermath
Education
Public league tables

Joe Macleod

Joe Macleod has been working in the mobile design space since 1998 and has been involved in a pretty diverse range of projects. At Nokia he developed some of the most streamlined packaging in the world, he created a hack team to disrupt the corporate drone of powerpoint, produced mobile services for pregnant women in Africa and pioneered lighting behavior for millions of phones. For the last four years he has been helping to build the amazing design team at ustwo, with over 100 people in London and around 180 globally, and successfully building education initiatives on the back of the IncludeDesign campaign which launched in 2013. He has been researching Closure Experiences and there impact on industry for over 15 years.

GDPR and Ends. An overview

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