Hospice care; an inspiration to industries that deny closure.

Its fantastic to hear that the UK was recently considered the best in the world for end-of-life care. The study by the Economist Intelligence Unit looked at 80 countries capabilities across hospitals and hospices, including areas of staffing, environments, skills, quality and affordability of care. 

It hasn’t been just the rich nations who have been developing this, also many of the poorer ones too - Panama, Chile, Mongolia and Uganda were all praised in the report. A reflection of the increasing concern globally as all nations start to experience an ageing population and the likelihood of a ‘drawn-out’ death for many of their people.

Its reassuring to see the issue being taken more seriously. A wonderful comment was made by Dr Stephen Connor, of the Worldwide Hospice Palliative Care Alliance, said:

"The biggest problem that persists is that our healthcare systems are designed to provide acute care when what we need is chronic care. That's still the case almost everywhere in the world."

This echo’s some of the denial that we experience in other industries at end of life for Products, Services, and Digital Products. A mindset that sees overwhelming focus on sales and little regard to how that experience ends for the user. Many industries approach the end of the customer engagement with denial, instead of design.

There is a lot to learn from Hospice care when approaching the issues we have in consumption. Accepting and designing for the end would be a good start.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

www.mrmacleod.com
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