The beginning of the consumer lifecycle is rich, emotional and meaningful.
The end is barren of emotion and meaning.
We need to design endings.
Featured in Fast Company and Wired.
Design the end.
On-boarding…
Marketing and advertising create emotionally engaging stories and experiences to persuade the consumer to buy a product.
Usage…
Consumers experience an incredible variety of well designed physical, service and digital products that solve problems, do tasks, and make life easier.
Off-boarding / the end
But at the end many products, services, digital products don’t have a consumer off-boarding experience.
AndEnd helps companies create endings.
Good endings help with circularity.
Good endings help with brand equity.
Good endings help with consumer experience.
Good endings help with customer satisfaction.
The End Gap.
There is a gap of meaning and purpose at the end of the consumer lifecycle. This gap contains 4 distinct problems.
The consumer and provider relationship breaks, resulting in the problems with consumerism falling to society and in to the environment.
Assets definition is lost, asset value is removed, reclaiming and recycling difficult.
Actors and actions are anonymised before responsibility can be attached.
Route to neutralising are blurred, people dispose of waste poorly or not at all, hoarding increases.
Together these issues form the basis of many of consumerisms ills.
AndEnd helps create product off-boarding experiences by…
Raising awareness
Raising awareness through speaking at business, conferences, schools and events. (100’s of talk, across sectors, all around the world)
Sharing knowledge
Sharing knowledge through the Ends and Endineering books we have published
(yes we have written THE book on endings).
Direct support
Help to support clients as they build the best ending to their product.
Increasing skills
Increasing skills, training people through our Endineering courses (hundreds of people have now graduated our program)
AndEnd is the worlds first product ending business.
If that sounds wrong, look at these 6 business benefits of creating a good ending.
Books
Training
For Businesses.
I have worked with leading brands across the world to improve consumer endings.
Engagements from short talks to bespoke training programs focused on specific products.
For Education.
I run a variety of sessions for education. From free lectures to month-long deep dive courses.
These have been run around the world for students across a variety of disciplines.
